The following examples are taken from actual marketing projects we have undertaken for clients in the recent past.
Sample Job #1 | Client: | A large, full service law firm | | Goal: | To assist younger partners, counsel and associates develop a book of business | | Process: | A series of four training sessions entitled, Building a Book of Business; trained a partner to act as mentor and sales coach so that momentum of training was institutionalized in the firm. | | Result: | The firm improved its standing as one of the top 20 firms in state. |
Sample Job #2 | Client: | mid-sized accounting firm | | Goal: | To implement a series of executive briefings for key clients. | | Process: | Consulted among partners and held focus groups with clients to formulate topics, booked briefings, prepared speakers and computerpresentations, created evaluations and follow up communications. | | Result: | The client expanded management consulting practice. |
Sample Job #3 | Client: | A state-wide bar association board of directors | | Goal: | To improve member attendance at events and seminars process. | | Process: | Held series of focus groups with attending and non-attending members to solicit ideas for improvement of member services, reported focus group findings to board and helped implement new programs and services. | | Result: | Attendance increased dramatically. |
Sample Job #4 | Client: | A small interior design and construction boutique focused on high ticket apparel design and retailers. | | Goal: | Create a referral based marketing program to capture new clients and new projects with present clients. | | Process: | Designed and edited a series of news letters featuring innovative projects that were sent out over 12 months; helped owners structure and carry out post project client reviews to get feedback and insights into upcoming projects. | | Result: | Client's revenues doubled in one year. |
Sample Job #5 | Client: | A well known, regional law firm with government relations and business clients. | | Goal: | To market other services to both client segments. | | Process: | Selected key clients, researched them using Lexis and other on line sources to create a client portfolio;trained attorneys to read the business portfolio as an entre to suggesting consultative services and helped attorneys book meetings with selected clients. | | Result: | Client introduced and secured legal matters in previously unused areas. |
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