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The
following examples are taken from actual public relations projects we
have undertaken for clients in the recent past.
Sample
Job #1
| Client:
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A sculptor
with series of outdoor installations in major cities
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| Goal:
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To
attract
media attention.
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| Process: |
Contact media
outlets with attention getting press releases and invitations designed
by us to the opening reception.
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| Result:
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The
client's
work was the focus of an article in the New York Times Magazine. |
Sample
Job #2
| Client:
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A consultant
on senior issues who had appeared on television and radio
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| Goal:
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To attract speaking
engagements and media coverage.
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| Process: |
Created an edited
video tape introducing the client to media outlets coupled with
an informative news release
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| Result:
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The
was interviewed on radio programs and was booked for speaking engagements.
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Sample
Job #3
| Client:
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A small
civil litigation boutique
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| Goal:
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To
attract
media coverage for filing a class action law suit in federal district
court.
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| Process: |
Contacted media
outlets for a press conference on court house steps.
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| Result:
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Client
story and photos were leading story in major newspaper. |
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